The medical product supply and manufacturing company Dukal recently went through the process of rebranding with the goal of driving new theories, technology, and outcomes to better serve its end users and distributors. Repertoire Magazine’s Scott Adams interviewed Charles Abbinanti, President of Dukal, in a podcast on risk mitigation and accelerating innovation within the … [Read more...]
The Cure with Scotty and Sully: Discovering Your ‘Why’ in Healthcare with Dave Edwards
Prepare to be inspired on this transformative episode of The Cure...with Scotty and Sully as we sit down with the visionary Dave Edwards from Premier. This isn’t just another discussion—it’s a journey to the heart of what motivates and drives top performers in the healthcare industry. Dave shares his expertise on cultivating leadership, sparking energy, and enhancing … [Read more...]
Cold to Gold: The Art of Prospecting with Guilio Segantini on The Cure
Welcome to a groundbreaking episode of The Cure with Scotty and Sully, where we turn the daunting world of cold prospecting into a goldmine of opportunities with the guidance of sales guru Guilio Segantini from underdogsales.com. In this enlightening conversation, Guilio demystifies the challenges of reaching out to potential clients by sharing his proven strategies for … [Read more...]
Repertoire Interviews HIDA Chair Brad Hilton and HIDA CEO Matt Rowan
What trends are driving the post-pandemic marketplace? How are stakeholders continuing in collaborative efforts to build a more resilient supply chain? In a recent podcast, Repertoire Publisher Scott Adams hosted Brad Hilton, the 2024 HIDA Chairman of the Board and Matt Rowan, the president and CEO of HIDA, to discuss the state of the industry post-pandemic, legislative issues … [Read more...]
NDC’s Marketing Guru Ian Fardy: The Human Touch: Fun, Connection, and Wisdom from Industry Titans
Dive into a captivating conversation with Ian Fardy, the VP of Marketing at NDC, as we explore the transformative power of human connection and the vital role of fun in every aspect of our lives. In this enlightening one-hour episode, Ian shares invaluable insights and lessons learned from medical industry legends like PSS's John Sassen and Welch Allyn's John Moran, … [Read more...]
Capital Ideas: Equipment Sales in a Post-Pandemic Marketplace
Repertoire Publisher Scott Adams had a moment of inspiration this college football season. “After watching Colorado Coach Deon Sanders (aka Prime) show the ultimate example of daddy ball, I decided my son Scottie Adams needed to be highlighted in a Repertoire podcast,” he said. “In all seriousness, this was not only a good conversation, but also a very proud moment for me … [Read more...]
Selling Medical Equipment is a Rewarding Role
In this Repertoire podcast Publisher Scott Adams interviews Medpro’s Lee Crane where they discuss some of the nuances of selling capital equipment, how manufacturer and distribution reps can work successfully together, and how purchasing decisions have changed through the pandemic and now post-pandemic buying cycles. “I have known Lee since he first interviewed with Medpro … [Read more...]
Better BP at the Point of Care
For patients to receive the best care possible, physicians need accurate blood pressure measurements. “Blood pressure is arguably the most important vital sign because it has so many contributing aspects to it to chronic disease,” said Dr. Thomas Schwieterman, Chief Medical Officer and Vice President of Clinical Affairs, Midmark Corporation in a recent podcast interview with … [Read more...]
QuidelOrtho’s Strategic Branding
Strategic partnerships are beneficial to companies within the medical device industry because they increase brand recognition and provide marketing opportunities. QuidelOrtho began partnering with professional and collegiate sports teams during the COVID-19 pandemic with the goal of increasing its brand recognition. While QuidelOrtho’s partnerships with sports teams are not … [Read more...]
ECG Testing in Primary Care
In the United States, someone has a heart attack every 40 seconds. Cardiovascular disease is America’s costliest disease. And, by 2035, direct medical costs of cardiovascular diseases are projected to be at least $749 billion. In this Repertoire podcast, Brooke Griesdorn, Associate Marketing Manager at Midmark shared several reasons why ECG testing in primary care is … [Read more...]